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mixi Applications Advertisement Guidelines

mixi App Advertising Guidelines (hereinafter, the "Guidelines") set forth the rules for posting ads on mixi apps (hereinafter, "Apps") provided by Social Application Providers (corporate or individual mixi users who have agreed to the mixi Platform Terms of Service) using social networking services (hereinafter, "mixi") offered by mixi, Inc., (hereinafter, "us"); please post ads in compliance with the Guidelines; noncompliance may result in our taking measures such as deleting the Apps provided by you.

■Types of Ads Allowed (PC)

Types of ads allowed on PC version mixi Apps are the seven (7) types: pure ads, company ads, network ads, mixi Ad Program ads, reward ads, in-app ads, and app announcement ads. No other types may be posted; posting any of these ads will be subject to compliance with the following advertising criteria and dos & don'ts (except for the mixi Ad Program).

◆Pure Ads

"Pure ads" shall mean banner ads and text ads to be transferred to external websites (other company media, apps and services; the same applies hereinafter); Social Application Providers may post pure ads only in places specified by us.

◆Company Ads

"Company ads" shall mean banner ads and text ads to be transferred to your company websites (your company media and services; the same applies hereinafter); Social Application Providers may post their company ads only in places specified by us.

◆Network Ads

"Networking ads" shall mean ads for various advertising and affiliate networks; Social Application Providers may post only in places specified by us.

◆mixi Ad Program

The mixi Ad Program is a network advertising program officially offered by us on which Social Application Providers may post ads and earn a specified amount of fees through our specified procedures.

◆Reward Ads

"Reward ads" shall mean a system to award items inside the app or virtual money on mixi to app users taking certain actions, such as "Click Advertiser's Ad" and "Register with Advertiser's Website," which will be subject to prior application.

◆In-app Ads

"In-app ads" shall mean ads using business materials and brands of your company or other companies as elements (items, designs, etc.,) inside apps, which will be subject to prior application; these may be posted in any place inside the apps without limitation; external links will be allowed in compliance with the following conditions.

◆App Announcement Ads

"App announcement ads" shall mean ads for announcing apps of your company or other companies (including affiliates and joint businesses; refer to the following descriptions for details), which may be posted in any place inside the apps without limitation; however, only apps released may be announced but not those under development or produced by other companies; in addition, app announcement ads may not be sold as ad products to other companies.

■Allowed Advertising Spaces (PC)

Allowed advertising spaces are as follows; be advised that noncompliance with the allowed spaces/regulations may result in discontinuation of your Apps without notice.

Spaces A and B

mixi will deliver Ads to Spaces A and B.

Footer Space C

Types of ads allowed in the footer space are pure ads, company ads, network ads, mixi Ad Program ads, reward ads and app announcement ads; banner ads and text ads will be allowed. *Ads on the mixi Ad Program will be displayed automatically.

◆Banner Ad Regulations

Script specifications: Only one (1) banner allowed anywhere within 760 wide times; 200 high
Format Flash, Gif (Animated Gif allowed, but not looping Gif)
Capacity: Flash: 2 MB or less; Gif: 30 KB or less
Link: Only one (1) link allowed
Other ・No sound allowed; no action script other than getURL allowed
・Border the banner space if the color is the same as the background.
・Use a separate window to open the link.
* Procedures to lead to external websites do not apply.

◆Text Ad Regulations

Script specifications: Allowed anywhere within 760 wide × 200 high
Number of lines: Up to 10 (GIF text format not allowed)
Dos & Don'ts ・Add notations such as "Ad" to clearly indicate that the texts are for advertising.
・Use a separate window to open the link.
* Procedures to lead to external links do not apply.

* In either case, leave spaces (the same color as the background allowed) at the top of the ad area for the pixel numbers specified in the diagram.
* Allow no scroll bars to block the ads.

Space D (Inside App)

Types of ads allowed inside apps are reward ads, in-app ads, and app announcement ads; as they are to be presented as the elements inside apps and though there is no limitation on the spaces or works, be sure to comply with the following details.
* Posting ads in Space D (Inside App) on the mixi Ad Program is subject to our prior approval.

◆Reward Ads

  • Posting these ads is subject to prior application; click here for details.
  • Provide a lead such as a button inside the app to open reward ads externally (through a separate domain/window).
  • Insert a page to announce the transfer to an external site after clicking the button (For details, refer to the procedures to lead to external sites); these Guidelines will apply to ads transferred to external sites after clicking the button.
  • Posting banner/text ads inside apps not allowed; use Space C for that purpose.

◆In-app Ads

  • Posting these ads is subject to prior application; click here for details.
  • Insert a page to announce the transfer to an external site after clicking the button (For details, refer to the procedures to lead to external sites); these Guidelines will apply to ads transferred to external sites after clicking the button.
  • Posting banner/text ads inside apps not allowed; use Space C for that purpose.

■Types of Ads Allowed (Smartphone)

Types of ads allowed on the mixi apps for smartphones are the three (3) types: mixi Ad Program ads, in-app ads and app announcement ads; no other types may be posted.

◆mixi Ad Program

The mixi Ad Program is a network advertising program officially offered by us on which Social Application Providers may post ads and earn a specified amount of fees through our specified procedures.

◆In-app Ads

"In-app ads" shall mean ads using business materials and brands of your company or other companies as elements (items, designs, etc.,) inside apps, which will be subject to prior application; these may be posted in any place inside the apps without limitation; external links will not be allowed.

◆App Announcement Ads

"App announcement ads" shall mean ads for announcing apps of your company or other companies (including affiliates and joint businesses; refer to the following descriptions for details), which may be posted in any place inside the apps without limitation; however, only apps released may be announced but not those under development or produced by other companies; in addition, app announcement ads may not be sold as ad products to other companies.

■Allowed Advertising Spaces (Smartphone)

Allowed advertising spaces are as follows. If the developer does not comply with the guidelines and placement of ads set by mixi, the mixi has the right to shutdown the application without prior notice.

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mixi Space A/mixi Space B

Ads will be displayed automatically in mixi Space A; only ads on the mixi Ad Program will be displayed automatically in mixi Space B.
* We are not displaying ads currently in mixi Space B; we will announce when to start doing so.

■Types of Ads Allowed (Android Apps)

Types of ads allowed on Android Version mixi Apps are the three (3) types: mixi Ad Program ads, reward ads, in-app ads, and app announcement ads; no other types may be posted.

◆mixi Ad Program

The mixi Ad Program is an advertising program officially offered by us on which Social Application Providers may post ads and earn a specified amount of fees through our specified procedures.
*mixi has released a preliminary Ad Program for Android and iOS applications that will be further developed in the future.

◆In-app Ads

"In-app ads" shall mean ads using business materials and brands of your company or other companies as elements (items, designs, etc.,) inside apps, which will be subject to prior application; these may be posted in any place inside the apps without limitation; external links will not be allowed.

◆App Announcement Ads

"App announcement ads" shall mean ads for announcing apps of your company or other companies (including affiliates and joint businesses; refer to the following descriptions for details), which may be posted in any place inside the apps without limitation; however, only apps released may be announced but not those under development or produced by other companies; in addition, app announcement ads may not be sold as ad products to other companies.

■Allowed Advertising Spaces (Android Apps)

Allowed advertising spaces are as follows. If the developer does not comply with the guidelines and placement of ads set by mixi, the mixi has the right to shutdown the application without prior notice.

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mixi Space

Ads implemented by Social Application Providers on the mixi Ad Program as specified by us will be displayed automatically in the mixi Space.

■Types of Ads Allowed (Mobile Phone)

Types of ads allowed on Mobile Phone Version mixi Apps are the three (3) types: mixi Ad Program ads, in-app ads, and app announcement ads; no other types may be posted.

◆mixi Ad Program

The mixi Ad Program is a network advertising program officially offered by us on which Social Application Providers may post ads and earn a specified amount of fees through our specified procedures.

◆In-app Ads

"In-app ads" shall mean ads using business materials and brands of your company or other companies as elements (items, designs, etc.,) inside apps, which will be subject to prior application; these may be posted in any place inside the apps without limitation; external links will not be allowed.

◆App Announcement Ads

"App announcement ads" shall mean ads for announcing apps of your company or other companies (including affiliates and joint businesses; refer to the following descriptions for details), which may be posted in any place inside the apps without limitation; however, only apps released may be announced but not those under development or produced by other companies; in addition, app announcement ads may not be sold as ad products to other companies.

■Allowed Advertising Spaces (Mobile Phone)

Allowed advertising spaces are as follows; be advised that noncompliance with the advertising spaces/regulations may result in discontinuation of your Apps without notice.
Allowed Advertising Spaces

A. Header/B. Footer

Ads allowed in header and footer spaces are mixi Ad Program ads, which will be displayed automatically in both header and footer spaces.
* Ad specifications are subject to change without notice.

C. Inside App

Types of ads allowed inside apps are in-app ads and app announcement ads; posting in-app ads are subject to prior application; click here for details; posting ads as elements inside apps is not subject to limitation on the spaces or work; however, external links and posting banner/text ads not allowed.

■Prior Application/Review for Posting Reward/In-app Ads

Posting reward and in-app ads will be subject to prior application to and approval of us; contact us for information through the following Inquiry Form no later than thirty (30) days prior to starting to post such ads.

Fill in with necessary information on the Inquiry Form

* We will return review results roughly in ten (10) business days from the application date.

* Be advised that you may not post such ads without our approval on the review results.

■Range of Company-produced App Announcement Ads

Only company-produced and released app announcement ads may be posted; company-produced apps include apps provided by affiliates and joint businesses in addition to apps provided by Social Application Providers, provided that announcing (*1) the apps by affiliates and (*2) the apps by joint businesses will be subject to prior application to and approval of us; please contact us for information through the following Inquiry Form:

Fill in with necessary information on the Inquiry Form

* We will return review results roughly in ten (10) business days from the application date.
* We may request additional information.
* Be advised that you may not post such ads without our approval on the review results.
* Be advised that we may audit the details of joint businesses.

*1. Affiliates
For the purpose of these Guidelines, "affiliates" shall mean companies that have the following relationships:
(1) Social Application Providers who own other Social Application Providers (i.e. directly have more than fifty percent (50%) of the total voting rights; the same applies hereinafter)
(2) Social Application Providers whose parent company owns multiple Social Application Providers (i.e. fellow subsidiaries)

*2. Joint Businesses

For the purpose of these Guidelines, "joint businesses" shall mean businesses which Social Application Providers develop and conduct in cooperation and share sales with other Social Application Providers according to roles such as revenue sharing models; these relationships do not include simple contractor-subcontractor relationships; Social Application Providers who provide apps under other Social Application Providers' brand names shall have the rights equal to those to their own apps.

■Advertising Criteria

You will refrain from posting ads that fall under the following services, promotions, and products; be advised that noncompliance may result in discontinuation of your apps without notice:

  • Spa-related services
  • Cosmetic surgery-related services (plastic surgery, facelift, etc.)
  • Dating purposes (including matchmaking services)
  • Portal sites, SNS, profile sites, message board sites, chat/diary/blog sites, animation-related sites, word-of-mouth communication sites, avatar-related services (* Acceptable for company ads and app announcement ads)
  • Services for personal information registration purposes, such as prize competition sites and point awarding sites
  • Gambling, online gambling, and other similar services (except for public gambling and lottery services)
  • Bank services acceptable for posting as financial businesses; unsecured personal loans (non-bank), stocks, securities, investment trusts, foreign exchange marginal transactions are not acceptable unless for domestically listed companies; no other financial products are acceptable for posting
  • Cosmetics, health supplements, hair care and medical services not acceptable if in breach of related laws such as pharmaceutical laws and medical laws
  • Ads containing violent expressions
  • Religious organization announcements
  • Tobacco products
  • Mail order contact lenses
  • Self-motivation, personal development seminars
  • Ponzi schemes (chain referral schemes) or potentially similar schemes
  • Fraudulent services or services deemed as so-called scams
  • Adult products or adult entertainment businesses and information thereof
  • Tattooing services
  • Overseas medical institutions
  • Faith healing, psychic, superstitious or unscientific practices that may mislead the public
  • Products deemed likely by us to be used in crimes
  • Monetary contributions/donations
  • Political parties and other political organizations
  • Services in breach or potentially in breach of laws, regulations and treaties
  • Other deemed inappropriate by us

■Dos and Don'ts

We have provided the following dos and don'ts for posting ads on apps from the perspectives of law compliance and user protection; be advised that noncompliance may result in discontinuation of your apps without notice:

【General Dos & Don'ts】

  • On link pages to or works with alcoholic beverage ads, explicitly indicate in writing that underage drinking is illegal (except for text messages on works);
  • Don't use advertisement expressions (including illustrations) associated with bank bills and currencies (or similar objects);
  • Don't use expressions extremely stimulating the urge to gamble or excessively soliciting customer participation;
  • Don't use linked details extremely inconsistent with displayed ad details;
  • Don't use potentially offensive expressions;
  • Don't use expressions potentially detrimental to our website images;
  • Don't use history of external mixi activities acquired through cookies and other technologies to deliver action-targeting ads into apps;
  • Don't use history of internal mixi activities acquired through cookies and other technologies to deliver apps;
  • Don't use mixi user profiles for targeting ads based on information more than the age, gender, and current address (up to prefecture);
  • Don't use any information derived from mixi user profile as marketing terms.
  • Don't send ad-related user behaviors (such as browsing and clicking) as activities;
  • Don't use expressions likely to be misinterpreted as bugs derived from system defects;
  • Don't provide links to unforeseeable behaviors (such as suddenly changing the web browser window width and starting to download files);
  • Don't provide any link website that may intentionally lock up, preventing the user from exiting by disabling the browser Return or Close button;
  • Obtain permission from right holders before using their products, images, quotes or titles used on the website, including products or titles mentioned in the descriptions.
【Dos and Don'ts for Banner Ads】
  • Don't use imitative or similar and potentially misleading OS or web browser features.

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  • Don't use designs borrowed from or similar to mixi content or features, which may be mistaken for mixi content.

クリエイティブガイドライン2

  • Don't advertise anything without the advertiser's address, express product liability, or other information, such as product names, client names, and logos on the work.

クリエイティブガイドライン3

【Dos and Don'ts for Text Advertising】
  • Don't use verbal expressions offensive to users.
  • Don't use ambiguous expressions including repetitions of meaningless words.
  • Don't leave a space at the beginning of a line or consecutively use half-size spaces, half-size <>, half-size katakana.
  • Don't use characters that may become garbled (full-size「~」、「-」、「゛」、「¢」、「∥」、half-size「\」、「+」)or machine-dependent characters.
    * (Ref.) Typical Machine-dependent Characters

クリエイティブガイドライン4

  • Face marks with no machine-dependent characters may be used (but not consecutively).
  • These may be distorted or displayed improperly depending on product requirements.

■Guideline Changes

We may, at our discretion, make additions, changes, or deletions in the Guidelines at any time for any reason, in which case Social Application Providers shall comply with the changed details of the Guidelines, and we will have no responsibility for damage from such changes.

Effective, August 4, 2009
Revised, May 12, 2010
Revised, September 10, 2010
Revised, October 19, 2010
Revised, May 12, 2011
Revised, June 8, 2011
Revised, July 15, 2011

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